In the fast broadening business periphery of today, the consumers are the pivot of business. Marketing plays a vital role here. Big Industries, Marketing organizations, Counselling Centers, Governmental and Non-Governmental Organizations, are in need of Marketing Research personnels.
Marketing Research job is exhaustive which includes Data Collection, Data Processing, and providing vital details to Institutions from the collected materials. Generally, those who have completed either Undergraduate or Postgraduate studies in Management, Economics, Psychology, Sociology and Statistics are involved in this. The Indian Statistical Institute at Kolkata offers B.Sc (Hons.) in this field. This job will be suitable to those who are resolute, highly patient and possess good communicative skill.