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This certificate programme is designed to train personnel working at jewellery showrooms and aims to enhance their product knowledge which in turn will help them relate to consumer needs effectively. This programme is also beneficial for individuals who are not associated with the jewellery industry but would like to explore retailing as a career option. After completing the course, a students can begin at the primary level as a salesperson in a jewellery store, and with some experience, can even look for a job as store manager or assistant to store managers.